All Posts Tagged With: "Source Interlink"

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Motor Trend Turns 60

Motor Trend turns 60. As in Years. Its editor espouses the value of newsstand while parent Source Interlink attempts to rebuild out of brankruptcy.

29Jul2009 | | 3 comments | | Continued
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Source Interlink Bankruptcy Clouds Future for Motor Trend, Automobile

Source Interlink is set to emerge from bankruptcy after shedding $1B in debt. Automobile, Motor Trend, and Hot Rod ad stat’s are off by 28%. And management gets to stay. Is SI too big to fail?

28Jul2009 | | 1 comment | | Continued
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Car & Driver Leads Circ Meltdown, AutoWeek Gains

Latest circ numbers show consumer titles in a downward spiral while a few niche mags buck the trend. Car & Driver leads the pack with a whopping 74K drop in circulation. Sustaining print readership may be just too damn costly. CPI tracks circ for the leading automotive mags…

15Jul2009 | | 4 comments | | Continued
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SI Dumps Sport Compact Car and Truck Trend

Source Interlink has axed a number of auto-related publications including Truck Trend and Sport Compact Car, and an estimated 100+ employees were shown the door. Among the biggies, that leaves Hot Rod, Motor Trend, and Automobile as lynch pins in SI’s stable. The publisher also has a number of overlapping titles so expect some form [...]

24Nov2008 | | 0 comments | | Continued
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Are Consumer Mags the Walking Dead?

Consumer magazines are taking a hit at the newsstand with lower efficiencies, and in subscriptions with a loss of loyal readers. Add a defection of ad dollars online, and you’ve got a perfect storm. The leading automotive titles have a certain undeniable appeal to enthusiasts and value for episodic car shoppers, but is that enough to [...]

8Apr2008 | | 8 comments | | Continued
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Go or No-Go for Hot Rod Deluxe?

As an unabashed fan of “proper” hot rods, the premier comeback issue of Hot Rod Deluxe is a welcome addition. But can publisher Source Interlink make a compelling business case with HRD’s unique twist on old school rodding? Hot Rod Deluxe is under an evaluation period with the expectation to produce quarterly, possibly bi-monthly. Results [...]

5Apr2008 | | 4 comments | | Continued
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Corvette Market Joins Crowded Field

Ask any magazine exec to name their top newsstand queen and the runaway answer? ”A Red Corvette.” Keith Martin, publisher of the high octane Sports Car Market, has launched Corvette Market, or “The Insider’s Guide to Collecting, Investing, Values, and Trends.” Martin hopes to capitalize on America’s love affair with our stateside version of the Greatest Crumpet Collector [...]

22Mar2008 | | 5 comments | | Continued

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