All Posts Tagged With: "Edmunds"

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Are Consumer Mags the Walking Dead?

Consumer magazines are taking a hit at the newsstand with lower efficiencies, and in subscriptions with a loss of loyal readers. Add a defection of ad dollars online, and you’ve got a perfect storm. The leading automotive titles have a certain undeniable appeal to enthusiasts and value for episodic car shoppers, but is that enough to [...]

8Apr2008 | | 8 comments | | Continued
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Upsell Advertisers With Conquesting

When it comes to slamming the competition, “Conquesting” allows automotive advertisers to attach counter-claims published in online editorial. Here’s how it works. Take Edmunds.com, for example, where the site touts the new Dodge Ram pickup. Within that page area Chevy posts advertising directly challenging the editorial. Readers are treated to a war of words though it comes [...]

6Apr2008 | | 0 comments | | Continued

  • Eric H. Killorin, LLC

  • Recent Comments

    • He did 6 or 8 issues of Carozzeria and Classic-Car Digest as a side job before folding.
      carbuck | 19May12 | More
    • We're seeing zero interest in hard assets and only lean organizations with cloud services. 100 employees and what is probably ...
      Morris Pikes | 16May12 | More
    • Yeah, but what a great explanation it was!
      Jeff Olson | 16May12 | More
    • Erik, you don't owe this jackass an explanation.
      repoman | 15May12 | More
    • Neat website and love the movies,,, some I've not seen! Not too many car books left and I probably won't ...
      Supabee | 9May12 | More
    • I'm not confused Buick and I understand less money for digital, but either format silly to wait so long for ...
      repoman | 9May12 | More
    • And you are going to tie up the court system and waist tax payers' money over this?!?
      Dean | 8May12 | More
    • I need to jump in and restate the heart of the matter... 1.) Hemmings digital editions are not dispatched at prepress; ...
      Eric | 8May12 | More
    • Repoman you seem confused ..... You can buy the digital products seperate from print and at a lower cost. As ...
      Buickguy | 8May12 | More
    • Scott, I didn't think many would see this so thanks for the info but digital can be made available way ...
      repoman | 7May12 | More