All Posts Tagged With: "Borrell Associates"

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Print Trends and Other Horror Stories

The disappointing condition of the magazine and newspaper industry has become front page news in, of all paces, newspapers. This blog post summarizes a number of articles that I feel are pertinent to automotive publishers. Local Newspaper’s Web Scramble… With newspaper sales staffs on a web learning curve, ad sales have tended to focus on print. [...]

13Feb2008 | | 0 comments | | Continued

How to Sink a Newspaper

“Information wants to be free.” Newspapers have allowed their content to be hawked and spread over creation thanks to TV, radio, and now the web. A fifty-cent investment in Today’s Edition is now a zero-cent online surf. And where print ads are actively sought out by readers, web banners and pop-ups are the bane of web [...]

7May2007 | | 0 comments | | Continued

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