All Posts Tagged With: "Auto Aficionado"

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Magazines are the New Giveway

Hagerty Magazine makes insurance exciting.

4Jun2012 | | 0 comments | | Continued
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Future Uncertain for Auto Aficionado

Auto Aficionado may be headed for the exit ramp. Sources indicate that the 6X magazine will cease publication and its subscriber list sold. Auto Aficionado has been challenged by ineffective circulation initiatives, fluctuating editorial focus, and a lack of paid advertising. Like a number of boutique publishers, going it alone with a tractionless lifestyle formula is no easy task. I [...]

6May2008 | | 11 comments | | Continued
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These Self-Mailers Miss the Mark

Self-mailers have persuasive cost benefits, but decades of testing have shown they simply don’t deliver the yields magazine publishers seek. And these two particular self-mailers break another key rule: All About Me. Hemmings Sports & Exotic Car is the more workmanlike of the two, whereas the art gallery production from Auto Aficionado is, well, slick. [...]

30Mar2008 | | 8 comments | | Continued
  • Eric H. Killorin, LLC

  • Recent Comments

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    • The Hemmings link I posted above has been changed. Here's an archived version of the original: https://web.archive.org/web/20121128144306/http://forum.studebakerdriversclub.com/archive/index.php?t-52091.html
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