All Posts Tagged With: "ABC Audit"

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2010 Circ Numbers Are In!

NASCAR Illustrated posts and impressive 35% gain in circulation while the Fab Four tread water. 2010 circ numbers are in!

18Apr2011 | | 0 comments | | Continued
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Are Consumer Mags the Walking Dead?

Consumer magazines are taking a hit at the newsstand with lower efficiencies, and in subscriptions with a loss of loyal readers. Add a defection of ad dollars online, and you’ve got a perfect storm. The leading automotive titles have a certain undeniable appeal to enthusiasts and value for episodic car shoppers, but is that enough to [...]

8Apr2008 | | 8 comments | | Continued
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Traction Holds Key to American Driver

There’s much to like about American Driver, but can this slick lifestyle mag attract sufficient paid advertising to survive a changing marketplace? Mags for the rich and famous are dependent on glam ads to go with glam editorial. While a few advertisers may be okay with a presence in this attractive publication, financial pressures in today’s [...]

5Apr2008 | | 5 comments | | Continued
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