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Automobile Leads Epic Ad Decline

Automobile earns kudos for biggest loser on the scale of ad revenue and page declines for the second quarter 2009. Add massive losses in circulation across the Fab Four, CPI wonders how four overlapping consumer titles can stay viable.

24Jul2009 | | 2 comments | | Continued
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What PC Mag’s Print Departure Means for Car Pubs

Web savvy readers made it easy for PC Magazine to kill the print version. Consumer auto pubs are not far behind while niche titles have more time.

20Nov2008 | | 0 comments | | Continued
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eBay Motors to Sellers: You’re Not Worthy

EBay Motors is the Numero Uno thorn in the side of car magazines, grabbing advertising revenue and readership to its habit-forming auction format. Recent changes in eBay feedback reg’s, however, prevent sellers from defending themselves from deadbeat buyers. Memo to Publishers: seize the moment and make these dissd’ sellers your customers.

28Jul2008 | | 2 comments | | Continued
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Can Publishers Survive the Online Tsunami?

Publishers are in the midst of a perfect storm. Yet from the receding tide will come a wealth of new opportunities. CPI tells it like it is at Autowriters.com.

20Jul2008 | | 0 comments | | Continued
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SCM Blog Not Ready for Prime Time

Why do publishers launch blogs? Because they can. A quickie install of WordPress with a stock template and a few token articles does not translate into mission accomplished. An effective blog launch should contain a critical mass of in-depth content and marketing that resonates with prospects.  Yet publishers often see blogs as merely another tool to become web friendly. [...]

23May2008 | | 0 comments | | Continued

Krause Fires Staff, Kills Pubs

Krause has shown the door to ten employees and shuttered three publications: Toy Shop, Toy Cars & Vehicles, and Vintage Motorcycles. The company has also reduced page counts on additional titles, limited travel, and froze hiring. During its late nineties heyday Toy Shop was the 500 pound gorilla in the collector toy segment. Diecast models, [...]

22May2008 | | 1 comment | | Continued
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Magazines Rank 5th Among Car Shoppers

With enough bad news effecting publishers, here’s further evidence that magazines are becoming a less valued resource to car buyers. According to eMarketer.com: Nearly 32% of consumers who are in the market for a car check out non-car maker websites. Magazines rank 5th, or 7%, among car buyers. Nearly one-third of in-market respondents to a BurstMedia study [...]

7Apr2008 | | 1 comment | | Continued
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Hemmings Digital is a Web Edsel

EZines, or digital versions of printed pages, once had their rightful place as a mid-life kicker circa Web 1.0. Hemmings Digital attempts to retain online readers but its execution is too little too late.

7Apr2008 | | 9 comments | | Continued
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Upsell Advertisers With Conquesting

When it comes to slamming the competition, “Conquesting” allows automotive advertisers to attach counter-claims published in online editorial. Here’s how it works. Take Edmunds.com, for example, where the site touts the new Dodge Ram pickup. Within that page area Chevy posts advertising directly challenging the editorial. Readers are treated to a war of words though it comes [...]

6Apr2008 | | 0 comments | | Continued
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Can 4C Save Auto Restorer?

Can Auto Restorer continue to defy the odds? During the mid-nineties, publishers’ collective envy of this niche title’s impressive circ, somewhere in 100K paid range and renewal rates around 80% (current circ about 48K), were the talk of the town. In 1997, Auto Restorer transitioned from full color to B&W. Today with 4C pressmen about [...]

31Mar2008 | | 1 comment | | Continued
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Corvette Market Joins Crowded Field

Ask any magazine exec to name their top newsstand queen and the runaway answer? ”A Red Corvette.” Keith Martin, publisher of the high octane Sports Car Market, has launched Corvette Market, or “The Insider’s Guide to Collecting, Investing, Values, and Trends.” Martin hopes to capitalize on America’s love affair with our stateside version of the Greatest Crumpet Collector [...]

22Mar2008 | | 5 comments | | Continued
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eBay Winding Road Takes Wrong Turn

While spoil a great auction experience with… words? EBay’s automotive-themed digital magazine Winding Road aims to be the place to converse and digest the latest car dope care of a large cast of automotive writers. Trouble is, the tractionless eZine contains an uninspired mix of 160+ pages of ads and editorial to challenge even the [...]

22Mar2008 | | 6 comments | | Continued
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  • Eric H. Killorin, LLC

  • Recent Comments

    • He did 6 or 8 issues of Carozzeria and Classic-Car Digest as a side job before folding.
      carbuck | 19May12 | More
    • We're seeing zero interest in hard assets and only lean organizations with cloud services. 100 employees and what is probably ...
      Morris Pikes | 16May12 | More
    • Yeah, but what a great explanation it was!
      Jeff Olson | 16May12 | More
    • Erik, you don't owe this jackass an explanation.
      repoman | 15May12 | More
    • Neat website and love the movies,,, some I've not seen! Not too many car books left and I probably won't ...
      Supabee | 9May12 | More
    • I'm not confused Buick and I understand less money for digital, but either format silly to wait so long for ...
      repoman | 9May12 | More
    • And you are going to tie up the court system and waist tax payers' money over this?!?
      Dean | 8May12 | More
    • I need to jump in and restate the heart of the matter... 1.) Hemmings digital editions are not dispatched at prepress; ...
      Eric | 8May12 | More
    • Repoman you seem confused ..... You can buy the digital products seperate from print and at a lower cost. As ...
      Buickguy | 8May12 | More
    • Scott, I didn't think many would see this so thanks for the info but digital can be made available way ...
      repoman | 7May12 | More