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AutoTrader Leaves Print to Focus Online

AutoTrader Classic dumps print citing high costs and loss of circ. It’s about time.

18May2011 | | 0 comments | | Continued
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eBay vs. Amazon Lesson for Publishers

EBay and magazine publishers are held hostage by a shrinking minority of underperforming consumers. Time to grab the sunlight.

30Mar2011 | | 1 comment | | Continued
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Hemmings Announces Digital Editions

Web 1.0 implementation is pure vintage.

29Mar2011 | | 3 comments | | Continued
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Amos Consolidates Automotive Titles

Amos shutters six automotive titles and rebrands Cars & Parts.

7Sep2010 | | 0 comments | | Continued
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Consumers Will Pay for Entertainment, So What About News?

Eric to The Wall Street Journal: Consumers will pay more to be entertained than informed.

9Aug2010 | | 0 comments | | Continued
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Kruse Auction Scam is Front Page News, So Where’s the Ink?

Kruse International heads into its signature Labor Day auction with a mountain of overdue debt, unpaid consignor proceeds, and too many wolves at the door. For chris’ sake, warn your readers.

1Sep2009 | | 4 comments | | Continued
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Sticker Shock: $300 for Old Cars Weekly Online Service

A new online data base from Old Cars Weekly carries a hefty price tag in an age where info is free and the collector car market is in a free fall.

28Jul2009 | | 10 comments | | Continued
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Automobile Leads Epic Ad Decline

Automobile earns kudos for biggest loser on the scale of ad revenue and page declines for the second quarter 2009. Add massive losses in circulation across the Fab Four, CPI wonders how four overlapping consumer titles can stay viable.

24Jul2009 | | 2 comments | | Continued
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What PC Mag’s Print Departure Means for Car Pubs

Web savvy readers made it easy for PC Magazine to kill the print version. Consumer auto pubs are not far behind while niche titles have more time.

20Nov2008 | | 0 comments | | Continued
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eBay Motors to Sellers: You’re Not Worthy

EBay Motors is the Numero Uno thorn in the side of car magazines, grabbing advertising revenue and readership to its habit-forming auction format. Recent changes in eBay feedback reg’s, however, prevent sellers from defending themselves from deadbeat buyers. Memo to Publishers: seize the moment and make these dissd’ sellers your customers.

28Jul2008 | | 2 comments | | Continued
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Can Publishers Survive the Online Tsunami?

Publishers are in the midst of a perfect storm. Yet from the receding tide will come a wealth of new opportunities. CPI tells it like it is at Autowriters.com.

20Jul2008 | | 0 comments | | Continued
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SCM Blog Not Ready for Prime Time

Why do publishers launch blogs? Because they can. A quickie install of WordPress with a stock template and a few token articles does not translate into mission accomplished. An effective blog launch should contain a critical mass of in-depth content and marketing that resonates with prospects.  Yet publishers often see blogs as merely another tool to become web friendly. [...]

23May2008 | | 0 comments | | Continued
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  • Recent Comments

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      maynard griggs | 11Oct11 | More
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