R.I.P.

Krause Fires Staff, Kills Pubs

Krause has shown the door to ten employees and shuttered three publications: Toy Shop, Toy Cars & Vehicles, and Vintage Motorcycles. The company has also reduced page counts on additional titles, limited travel, and froze hiring. During its late nineties heyday Toy Shop was the 500 pound gorilla in the collector toy segment. Diecast models, [...]

22May2008 | | 1 comment | | Continued
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Future Uncertain for Auto Aficionado

Auto Aficionado may be headed for the exit ramp. Sources indicate that the 6X magazine will cease publication and its subscriber list sold. Auto Aficionado has been challenged by ineffective circulation initiatives, fluctuating editorial focus, and a lack of paid advertising. Like a number of boutique publishers, going it alone with a tractionless lifestyle formula is no easy task. I [...]

6May2008 | | 11 comments | | Continued

How to Sink a Newspaper

“Information wants to be free.” Newspapers have allowed their content to be hawked and spread over creation thanks to TV, radio, and now the web. A fifty-cent investment in Today’s Edition is now a zero-cent online surf. And where print ads are actively sought out by readers, web banners and pop-ups are the bane of web [...]

7May2007 | | 0 comments | | Continued
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