Dubious Winners of the Lemmings Award!

CPI's Lemmings Awards is a tongue-and-cheek roasting of selected publisher online miscues, foibles, and often bizarre attempts to hang on for dear life (do I hear "Free Diskettes" anyone?). Like many industries caught in a Twilight Zone of channel conflict, some publishers have capitalized on new media, while others cling to obsolete print models, aka "Lemmings" off the cliff.

All in fun, but serious business given that over 40 once-vibrant automotive titles just a few short years ago are no longer filling our mailboxes and local newsstands.

The coming shakeout means there's gonna be more spilled re ink while the fittest eventually figure it out. After all, it would be nice to put The Lemmings Award out to pasture.

post thumbnail

Sticker Shock: $300 for Old Cars Weekly Online Service

A new online data base from Old Cars Weekly carries a hefty price tag in an age where info is free and the collector car market is in a free fall.

28Jul2009 | | 10 comments | | Continued
post thumbnail

Source Interlink Bankruptcy Clouds Future for Motor Trend, Automobile

Source Interlink is set to emerge from bankruptcy after shedding $1B in debt. Automobile, Motor Trend, and Hot Rod ad stat’s are off by 28%. And management gets to stay. Is SI too big to fail?

28Jul2009 | | 1 comment | | Continued

Old Cars Weekly Expands Cover Advertising

More paid advertising is a good thing, but execution is everything.

22Sep2008 | | 0 comments | | Continued
post thumbnail

Hemmings Digital is a Web Edsel

EZines, or digital versions of printed pages, once had their rightful place as a mid-life kicker circa Web 1.0. Hemmings Digital attempts to retain online readers but its execution is too little too late.

7Apr2008 | | 9 comments | | Continued
post thumbnail

These Self-Mailers Miss the Mark

Self-mailers have persuasive cost benefits, but decades of testing have shown they simply don’t deliver the yields magazine publishers seek. And these two particular self-mailers break another key rule: All About Me. Hemmings Sports & Exotic Car is the more workmanlike of the two, whereas the art gallery production from Auto Aficionado is, well, slick. [...]

30Mar2008 | | 8 comments | | Continued
  • Eric H. Killorin, LLC

  • Recent Comments

    • Back in the 1970s while in college, I recall getting a subscription solicitation for Automobile Quarterly. I did not ...
      Jim Murphy | 8Jul17 | More
    • The Society of Automotive have tracked down the AQ back issues which may be viewed at there website http://autohistory.org/index.php?id=254 where ...
      Louis Fourie | 30Jan17 | More
    • The Hemmings link I posted above has been changed. Here's an archived version of the original: https://web.archive.org/web/20121128144306/http://forum.studebakerdriversclub.com/archive/index.php?t-52091.html
      Sayonara | 11Oct16 | More
    • Octane seems to be among the very few car mags with strong content including advertising. Maybe it's a British thing? ...
      Jason | 27Jan16 | More
    • I HAVE A COMPLETE SET OF AUTOMOBIL QUARTERLY AGAZINES. CONDITION IS EXCELLENT.EVERYTHING IS IN SLIPCASES. THE SET INCLUDES ALL INDEXES,INSERTS,POSTERS ...
      MICHAEL KOVACH | 20Jan16 | More
    • For those of you looking for back issues, eBay has hundreds, if not thousands, of Automobile Quarterly issues for sale, ...
      David Palmeter | 25Nov15 | More
    • i wondered why i haven't gotten an issue lately! i just wish i hadn't loaned 7 issues from my ...
      toly arutunoff | 24Nov15 | More
    • After all this time and talk, is there anyone who is willing to start a class action suit? If so, ...
      Peter Hammer | 29Oct15 | More
    • I have a complete set of AQ volumes 1 through 34. 136 issues with four indexes. Would sell really ...
      Linda Burt | 28Sep15 | More
    • Is there a site which has a list of the table of contents for ALL the AQ issues, so one ...
      John | 26Aug15 | More