Direct Response

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Hemmings Dumps on Small Pub

Hemmings staffer takes the low road.

14May2012 | | 4 comments | | Continued
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These Self-Mailers Miss the Mark

Self-mailers have persuasive cost benefits, but decades of testing have shown they simply don’t deliver the yields magazine publishers seek. And these two particular self-mailers break another key rule: All About Me. Hemmings Sports & Exotic Car is the more workmanlike of the two, whereas the art gallery production from Auto Aficionado is, well, slick. [...]

30Mar2008 | | 8 comments | | Continued
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Corvette Market Joins Crowded Field

Ask any magazine exec to name their top newsstand queen and the runaway answer? ”A Red Corvette.” Keith Martin, publisher of the high octane Sports Car Market, has launched Corvette Market, or “The Insider’s Guide to Collecting, Investing, Values, and Trends.” Martin hopes to capitalize on America’s love affair with our stateside version of the Greatest Crumpet Collector [...]

22Mar2008 | | 5 comments | | Continued

  • Eric H. Killorin, LLC

  • Recent Comments

    • He did 6 or 8 issues of Carozzeria and Classic-Car Digest as a side job before folding.
      carbuck | 19May12 | More
    • We're seeing zero interest in hard assets and only lean organizations with cloud services. 100 employees and what is probably ...
      Morris Pikes | 16May12 | More
    • Yeah, but what a great explanation it was!
      Jeff Olson | 16May12 | More
    • Erik, you don't owe this jackass an explanation.
      repoman | 15May12 | More
    • Neat website and love the movies,,, some I've not seen! Not too many car books left and I probably won't ...
      Supabee | 9May12 | More
    • I'm not confused Buick and I understand less money for digital, but either format silly to wait so long for ...
      repoman | 9May12 | More
    • And you are going to tie up the court system and waist tax payers' money over this?!?
      Dean | 8May12 | More
    • I need to jump in and restate the heart of the matter... 1.) Hemmings digital editions are not dispatched at prepress; ...
      Eric | 8May12 | More
    • Repoman you seem confused ..... You can buy the digital products seperate from print and at a lower cost. As ...
      Buickguy | 8May12 | More
    • Scott, I didn't think many would see this so thanks for the info but digital can be made available way ...
      repoman | 7May12 | More