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Motor Trend Turns 60

Motor Trend turns 60. As in Years. Its editor espouses the value of newsstand while parent Source Interlink attempts to rebuild out of brankruptcy.

29Jul2009 | | 3 comments | | Continued
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Automobile Leads Epic Ad Decline

Automobile earns kudos for biggest loser on the scale of ad revenue and page declines for the second quarter 2009. Add massive losses in circulation across the Fab Four, CPI wonders how four overlapping consumer titles can stay viable.

24Jul2009 | | 2 comments | | Continued
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Magazines Rank 5th Among Car Shoppers

With enough bad news effecting publishers, here’s further evidence that magazines are becoming a less valued resource to car buyers. According to eMarketer.com: Nearly 32% of consumers who are in the market for a car check out non-car maker websites. Magazines rank 5th, or 7%, among car buyers. Nearly one-third of in-market respondents to a BurstMedia study [...]

7Apr2008 | | 1 comment | | Continued
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Upsell Advertisers With Conquesting

When it comes to slamming the competition, “Conquesting” allows automotive advertisers to attach counter-claims published in online editorial. Here’s how it works. Take Edmunds.com, for example, where the site touts the new Dodge Ram pickup. Within that page area Chevy posts advertising directly challenging the editorial. Readers are treated to a war of words though it comes [...]

6Apr2008 | | 0 comments | | Continued
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Traction Holds Key to American Driver

There’s much to like about American Driver, but can this slick lifestyle mag attract sufficient paid advertising to survive a changing marketplace? Mags for the rich and famous are dependent on glam ads to go with glam editorial. While a few advertisers may be okay with a presence in this attractive publication, financial pressures in today’s [...]

5Apr2008 | | 5 comments | | Continued
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AutoWeek Circ Down 26%

A 26% drop in paid circ for AutoWeek is expected to be reversed by the 2009 time frame, according to Lisa O’Brien, AutoWeek’s Audience Development Manager. The loss of 93K paid subs, with 91K just one year between 2005 and 2006, could be interpreted as a negative trend, particularly for advertisers and production economies of [...]

4Apr2008 | | 5 comments | | Continued
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Can 4C Save Auto Restorer?

Can Auto Restorer continue to defy the odds? During the mid-nineties, publishers’ collective envy of this niche title’s impressive circ, somewhere in 100K paid range and renewal rates around 80% (current circ about 48K), were the talk of the town. In 1997, Auto Restorer transitioned from full color to B&W. Today with 4C pressmen about [...]

31Mar2008 | | 1 comment | | Continued

QuadrantOne Ad Network too Late?

Media Week has reported the formation of quadrantOne, a network of four media companies that will sell national advertising across their websites. QuadrantOne comprises: 175 newspaper and TV Web sites of its four partners Gannett Co., Hearst Corp. The New York Times Co. and Tribune Co. The network will reach more than 50 million monthly [...]

19Feb2008 | | 0 comments | | Continued

Advertisers: I Want You

If you’re an automotive advertiser then Car Pub Insider wants to know where your ad dollars are working and wasted. I’d also like to know your selling experiences on the web along with any new trends. Don’t be bashful. This is your opportunity to make your voice heard and show that you mean business. Post right [...]

21Jan2008 | | 0 comments | | Continued

What is the Adobe/Yahoo Alliance?

A recent Adobe press release reads: Ads for Adobe PDF Powered by Yahoo! is a new service that allows publishers to generate revenue by including contextual, text-based ads next to Adobe PDF content. Frankly, I had trouble figuring out what the dickens this service is all about, so click here for the full spin. Then post your comments for the benefit [...]

29Nov2007 | | 0 comments | | Continued

CondeNet Builds Topic-Based Websites

As reported in The Wall Street Journal November 28, 2007, CondeNet has taken the path least traveled, and it has made all the difference. Most publishers are giving away content or employing lame attempts to invoke a fee-based model. While the latter might work for The New York Times and other biggies, it’s a tough sell [...]

28Nov2007 | | 0 comments | | Continued

Web Sales Only for Smart Car

Roger Penske will be heading up Daimler’s initiative to market the company’s new Smart vehicle in the U.S. To appeal to young hip buyers, Penske plans to market Smart solely via the web: … there is one key element in reaching Smart’s target buyer: “They like to be communicated to via email. Period.” WSJ June 27, [...]

27Jun2007 | | 0 comments | | Continued

  • Eric H. Killorin, LLC

  • Keys to a Successful Web Magazine

  • Recent Comments

    • Interesting post. I would love to see an update. I'm a car mag junkie. I came back from Hershey and the ...
      maynard griggs | 11Oct11 | More
    • RIP Car collector. Regardless of poor management and petty differences, Car collector was a Top Notch publication that just couldn't find ...
      Patrick Gallant | 22Sep11 | More
    • Actually it was Jeff's poor judgement and that of the VP Patrick Gallant. He (Pat)and his wife were on a ...
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    • worthy supplement, sometimes rival (but they are different) to SCM PRICE GUIDE - a highly valuable intelligence source!
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      Eric | 7Apr11 | More
    • Sold!
      Eric | 7Apr11 | More
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      Nelson | 7Apr11 | More
    • He had his moments and maybe what it took to get things done.
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