American Car Collector Debuts from SCM

From Sports Car Market, publisher Keith Martin has announced the launch of American Car Collector magazine to debut with an initial combined paid and complimentary distribution of 30K. Sister publication Corvette Market will be folded into ACC effective with launch date January 2012.

According to Martin:

We decided to launch American Car Collector for three reasons: First, there is no magazine in the marketplace that focuses solely the collectability of American cars. As you can see from the increasing number of auctions, there seems to be no end to the interest in American cars, from the great classics to modern super cars.

Second, Sports Car Market has twenty-five years of experience in analyzing the collector car market, so we have a well-developed skill set in the arena of market analysis and evaluation. Our databases of auction results already include American cars, and they reach back 25 years.

And finally, readers of our Corvette Market magazine kept asking us if we could report on other American makes in addition to Corvette. We have found that American collector car owners are likely to have Fords, Chevys, MoPars and more in their collections – and they want to keep on top of the market for all of them.

Every page in American Car Collector will provide entertaining information about the American collector car market, including the people who make up the market, and the cars they are collecting, buying, selling and restoring.

When we surveyed our advertisers, they were unanimous in their support of the launch of American Car Collector. ACC will focus on analyzing the values that are achieved at auctions, and for auctions like Mecum, Auctions America, Barrett-Jackson, Leake, Silver and more, easily 90% of the cars they feature are American.

The advertisers and readers were quite excited about having the same focus and analytical approach created by Sports Car Marketbrought to bear on muscle cars, pony cars, hot rods, and more – we’ve even created a section for collectible pickup trucks in response to what our readers have indicated they wanted.

Readers have also indicated they want to read about other collectors, and about new products being introduced for collectors. You’ll find a new, fresh approach to reporting on collecting in American Car Collector.

Sports Car Market will continue to have 100% of the American content that it has always had; there will just be much much more in American Car Collector.  ACC will encompass Corvette Market, and will consequently have a special section on Corvettes in every issue.

ACC will have a major presence at prestigious swap meets, as we believe those attending swap meets are as anxious to know what their cars are worth as those attending auctions. ACC will be producing the official programs for Bloomington Gold, as well as all ten Carlisle events. Swap meets will always have a need for printed programs, and ACC is ideally positioned to produce them, bringing our production and editorial expertise to bear – and freeing swap meets from having to be in the “program business.”

In a challenging time for magazines, Sports Car Market has continued to grow, and has had a record-setting year in terms of readership and advertising sales. We believe this is because SCM offers information you simply can’t get anywhere else, presented in a thoughtful way by top-flight, knowledgeable writers who are experts in their various fields.

ACC enters a tough market for new magazines challenged by the high cost of obtaining paid readers and shift of both eyeballs and advertising to online sources. The competitive landscape includes Hemmings Classic Carand various club titles aimed at American classics including AACA’s Speedster with a circulation over 35K. Car Collector ceased publication last year due to internal cash woes. However, SCM possesses a unique data base of price and trends reporting, which should add traction to the new magazine’s pages and reader interest.

ACC subscribers will receive a print, and an online version compatible with iPads. Frequency 6X with an introductory rate of $29.95 (base rate $34.95).

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