2010 Circ Numbers Are In!

ABC Audit statements are in and the numbers for selected publications are posted here.

Please note my circ gathering process does not represent an exhaustive census of all automotive titles which, at this point, numbers just over 200. I was able to locate sub and newsstand figures for 37 magazines largely based on ABC Audit reporting and a few filing USPS 3526 Statements of Ownership and Circulation. While 2009 figures included circ numbers for over 50 magazines, a number of publishers have either withdrawn from the ABC Audit program or simply did not file. More on that in a future post.

American City Business Journals’ Nascar Illustrated showed a impressive 34.8% growth in total circ between 2009 and 2010. From the same publisher, Hemmings Classic Car (formerly Special Interest Autos) posted a healthy 10.4% growth over the same period. Niche publication Sports Car Market grew 17% during this time interval.

The Fab Four didn’t fare so well though much better than the meltdown from prior years. Automobile stayed about even with a .75% drop in total circ; Motor Trend a drop of 1.0%; Car & Driver a drop of .25%; and Road & Track a drop of 1.5%.

Of note, Old Cars Weekly changed to a smaller format during 2010, which apparently did not resonate well with readers to the tune of a 6.2% total circulation drop between 2010 and 2009; a 1.11% drop was recorded between 2009 and 2008.

A future post addressing these figures in greater detail on the way. Meanwhile, I have a book to write!

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