Consumers Will Pay for Entertainment, So What About News?

Check out the August 4 edition of The Wall Street Journal’s Letters to Editor. Their esteemed staff were kind enough to publish my response to an WSJ article explaining the drivers for paid online content.

The author suggests that HBO ‘s (Home Box Office) ability to attract paid consumers in an otherwise free format offers similar traction in the online news arena.  Obviously I disagree where once venerable publications such as Newsweek and Business Weekhave become increasingly irrelevant to consumers’ news source arsenal. Yet services such as Netflix, Pandora, and a host of additional fun-based online resources prove, yet again, that consumers will pay more to be entertained than informed.

Automotive consumer titles better figure out how to juice their readers ’cause two-month old news and test reports on hybrids ain’t cuttn’ it.

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