Archive for May, 2008

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SCM Blog Not Ready for Prime Time

Why do publishers launch blogs? Because they can. A quickie install of WordPress with a stock template and a few token articles does not translate into mission accomplished. An effective blog launch should contain a critical mass of in-depth content and marketing that resonates with prospects.  Yet publishers often see blogs as merely another tool to become web friendly. [...]

23May2008 | | 0 comments | | Continued

Krause Fires Staff, Kills Pubs

Krause has shown the door to ten employees and shuttered three publications: Toy Shop, Toy Cars & Vehicles, and Vintage Motorcycles. The company has also reduced page counts on additional titles, limited travel, and froze hiring. During its late nineties heyday Toy Shop was the 500 pound gorilla in the collector toy segment. Diecast models, [...]

22May2008 | | 1 comment | | Continued
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Future Uncertain for Auto Aficionado

Auto Aficionado may be headed for the exit ramp. Sources indicate that the 6X magazine will cease publication and its subscriber list sold. Auto Aficionado has been challenged by ineffective circulation initiatives, fluctuating editorial focus, and a lack of paid advertising. Like a number of boutique publishers, going it alone with a tractionless lifestyle formula is no easy task. I [...]

6May2008 | | 11 comments | | Continued
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