Upsell Advertisers With Conquesting

conquestingWhen it comes to slamming the competition, “Conquesting” allows automotive advertisers to attach¬†counter-claims published in online editorial. Here’s how it works.

Take Edmunds.com, for example, where the site¬†touts the new Dodge Ram pickup. Within that page area Chevy posts advertising directly challenging the editorial. Readers are treated to a war of words though it comes down to who you believe an “objective” source or blatant advertising? For conquesting to be effective the rival’s attack must aim squarely at the editorials opposing stance.

Automotive advertisers have led the charge with conquesting, and the technique is now spreading to other markets such as entertainment.

More here:

Conquesting Gets on Rival’s Nerves

Using Relevance as Your Conquesting Weapon

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