Archive for April, 2008

post thumbnail

May Debut for Prewar Auto Notes

Prewar Auto Notes premiers in May aimed at collectors of pre WWII vehicles. The new title comes to the market courtesy of founding publisher Keith Mathiowetz, former editor of Old Cars Weekly. Keith is a regarded automotive journalist and passionate enthusiast of prewar vehicles. He describes his new publication in similar fashion: “This has been [...]

12Apr2008 | | 2 comments | | Continued
post thumbnail

Are Consumer Mags the Walking Dead?

Consumer magazines are taking a hit at the newsstand with lower efficiencies, and in subscriptions with a loss of loyal readers. Add a defection of ad dollars online, and you’ve got a perfect storm. The leading automotive titles have a certain undeniable appeal to enthusiasts and value for episodic car shoppers, but is that enough to [...]

8Apr2008 | | 8 comments | | Continued
post thumbnail

Magazines Rank 5th Among Car Shoppers

With enough bad news effecting publishers, here’s further evidence that magazines are becoming a less valued resource to car buyers. According to eMarketer.com: Nearly 32% of consumers who are in the market for a car check out non-car maker websites. Magazines rank 5th, or 7%, among car buyers. Nearly one-third of in-market respondents to a BurstMedia study [...]

7Apr2008 | | 1 comment | | Continued
post thumbnail

Hemmings Digital is a Web Edsel

EZines, or digital versions of printed pages, once had their rightful place as a mid-life kicker circa Web 1.0. Hemmings Digital attempts to retain online readers but its execution is too little too late.

7Apr2008 | | 9 comments | | Continued
post thumbnail

Upsell Advertisers With Conquesting

When it comes to slamming the competition, “Conquesting” allows automotive advertisers to attach counter-claims published in online editorial. Here’s how it works. Take Edmunds.com, for example, where the site touts the new Dodge Ram pickup. Within that page area Chevy posts advertising directly challenging the editorial. Readers are treated to a war of words though it comes [...]

6Apr2008 | | 0 comments | | Continued
post thumbnail

Traction Holds Key to American Driver

There’s much to like about American Driver, but can this slick lifestyle mag attract sufficient paid advertising to survive a changing marketplace? Mags for the rich and famous are dependent on glam ads to go with glam editorial. While a few advertisers may be okay with a presence in this attractive publication, financial pressures in today’s [...]

5Apr2008 | | 5 comments | | Continued
post thumbnail

Go or No-Go for Hot Rod Deluxe?

As an unabashed fan of “proper” hot rods, the premier comeback issue of Hot Rod Deluxe is a welcome addition. But can publisher Source Interlink make a compelling business case with HRD’s unique twist on old school rodding? Hot Rod Deluxe is under an evaluation period with the expectation to produce quarterly, possibly bi-monthly. Results [...]

5Apr2008 | | 4 comments | | Continued
post thumbnail

Car Collector to Expand

Car Collector is a monthly enthusiast title featuring concours events, collector and marque profiles, and related advertising. The magazine has managed itself through a few changes in ownership over the years and current owners have opted to diversify through acquisition. Publisher Jeff Broadus indicated to me their intention to acquire niche titles in markets outside [...]

4Apr2008 | | 2 comments | | Continued
post thumbnail

AutoWeek Circ Down 26%

A 26% drop in paid circ for AutoWeek is expected to be reversed by the 2009 time frame, according to Lisa O’Brien, AutoWeek’s Audience Development Manager. The loss of 93K paid subs, with 91K just one year between 2005 and 2006, could be interpreted as a negative trend, particularly for advertisers and production economies of [...]

4Apr2008 | | 5 comments | | Continued
  • Eric H. Killorin, LLC

  • Recent Comments

    • Back in the 1970s while in college, I recall getting a subscription solicitation for Automobile Quarterly. I did not ...
      Jim Murphy | 8Jul17 | More
    • The Society of Automotive have tracked down the AQ back issues which may be viewed at there website http://autohistory.org/index.php?id=254 where ...
      Louis Fourie | 30Jan17 | More
    • The Hemmings link I posted above has been changed. Here's an archived version of the original: https://web.archive.org/web/20121128144306/http://forum.studebakerdriversclub.com/archive/index.php?t-52091.html
      Sayonara | 11Oct16 | More
    • Octane seems to be among the very few car mags with strong content including advertising. Maybe it's a British thing? ...
      Jason | 27Jan16 | More
    • I HAVE A COMPLETE SET OF AUTOMOBIL QUARTERLY AGAZINES. CONDITION IS EXCELLENT.EVERYTHING IS IN SLIPCASES. THE SET INCLUDES ALL INDEXES,INSERTS,POSTERS ...
      MICHAEL KOVACH | 20Jan16 | More
    • For those of you looking for back issues, eBay has hundreds, if not thousands, of Automobile Quarterly issues for sale, ...
      David Palmeter | 25Nov15 | More
    • i wondered why i haven't gotten an issue lately! i just wish i hadn't loaned 7 issues from my ...
      toly arutunoff | 24Nov15 | More
    • After all this time and talk, is there anyone who is willing to start a class action suit? If so, ...
      Peter Hammer | 29Oct15 | More
    • I have a complete set of AQ volumes 1 through 34. 136 issues with four indexes. Would sell really ...
      Linda Burt | 28Sep15 | More
    • Is there a site which has a list of the table of contents for ALL the AQ issues, so one ...
      John | 26Aug15 | More