Archive for March, 2008

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Can 4C Save Auto Restorer?

Can Auto Restorer continue to defy the odds? During the mid-nineties, publishers’ collective envy of this niche title’s impressive circ, somewhere in 100K paid range and renewal rates around 80% (current circ about 48K), were the talk of the town. In 1997, Auto Restorer transitioned from full color to B&W. Today with 4C pressmen about [...]

31Mar2008 | | 1 comment | | Continued
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These Self-Mailers Miss the Mark

Self-mailers have persuasive cost benefits, but decades of testing have shown they simply don’t deliver the yields magazine publishers seek. And these two particular self-mailers break another key rule: All About Me. Hemmings Sports & Exotic Car is the more workmanlike of the two, whereas the art gallery production from Auto Aficionado is, well, slick. [...]

30Mar2008 | | 8 comments | | Continued
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Corvette Market Joins Crowded Field

Ask any magazine exec to name their top newsstand queen and the runaway answer? ”A Red Corvette.” Keith Martin, publisher of the high octane Sports Car Market, has launched Corvette Market, or “The Insider’s Guide to Collecting, Investing, Values, and Trends.” Martin hopes to capitalize on America’s love affair with our stateside version of the Greatest Crumpet Collector [...]

22Mar2008 | | 5 comments | | Continued
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eBay Winding Road Takes Wrong Turn

While spoil a great auction experience with… words? EBay’s automotive-themed digital magazine Winding Road aims to be the place to converse and digest the latest car dope care of a large cast of automotive writers. Trouble is, the tractionless eZine contains an uninspired mix of 160+ pages of ads and editorial to challenge even the [...]

22Mar2008 | | 6 comments | | Continued
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Levesque Art Makes a Bold Statement

I love the automotive art of Canadian painter Alain Levesque. And what’s not to like about a Bauhaus interpretation of automotive shapes and images. Site visitors will note his exceptional works throughout Car Pub Insider, courtesy of exclusive U.S. distributor Jacques Vaucher of Texas gallery l’art et l’automobile. Jacques is now making Alain’s work available [...]

7Mar2008 | | 1 comment | | Continued
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Best + Worst Publication Websites

Car Pub Insider is scouring for the top 10 publication websites. I want an even split between Best and Worst, but I need your help assembling the worthy candidates. Selection Criteria The goal is to to highlight sites that meet consumers needs while advancing publishers’ online interests. On the flip side, sites that limit the [...]

6Mar2008 | | 2 comments | | Continued
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