What is the Adobe/Yahoo Alliance?

A recent Adobe press release reads:

Ads for Adobe PDF Powered by Yahoo! is a new service that allows publishers to generate revenue by including contextual, text-based ads next to Adobe PDF content.

Frankly, I had trouble figuring out what the dickens this service is all about, so click here for the full spin. Then post your comments for the benefit of all.

Popularity: 2% [?]


Eric's Consulting Services for Publishers

Post a Response