Web Sales Only for Smart Car

Roger Penske will be heading up Daimler’s initiative to market the company’s new Smart vehicle in the U.S.

To appeal to young hip buyers, Penske plans to market Smart solely via the web:

… there is one key element in reaching Smart’s target buyer: “They like to be communicated to via email. Period.” WSJ June 27, 2007.

More here.

Popularity: 2% [?]


Eric's Consulting Services for Publishers

Post a Response